Pop Up Stores | icma.org

In Birmingham, Alabama, a small number of local merchants are selling their products from temporary stores in vacant storefronts downtown as part of a “pop-up shops” initiative. The initiative is part of a greater “pop-up-project” that is intended to find temporary uses for vacant storefronts and lots downtown and support other short-term projects that create energy in the city center. The goal of the greater initiative, which sometimes is referred to as “guerrilla urbanism,” is to encourage foot and bicycle traffic downtown and use temporary projects to foster permanent change.

via Pop Up Stores | icma.org.

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